Contract for Media
Contract for Media is a fully integrated multi-user advertising management, CRM, and billing software system designed for content/media companies. Our advertising software is designed to streamline the business processes associated with managing advertising customers and their ad placements and sponsorships in print, online, on-air, and events.
Contract's modularity and modern technology ensures that it interfaces well with existing your existing software systems and business process. Contract is fully integrated with Microsoft Office, many financial applications, and production systems. Contract's core usefulness and tight integration with other systems result is a significant improvement in organizational efficiency and optimized revenue generation for any type of advertising-driven company.
Account Representatives will use Contract to manage their customers and agency records, as well as track communications and process orders for customers. At an account rep's fingertips is all of the information and activity that a customer or prospect has had with your company, including orders, invoices, payment history, as well as their ad inventory/history. Sales people can use Contract's built-in filters and sorting capabilities to build complex queries into their customer base in order to generate specific lists, and can sell across multiple titles and media types (print, online, on-air, and conferences). For example, a sales person could quickly build a list of all customers who haven't had communication (email, letter, call, or meeting) in the past 60 days that are also in the Hospitality sector. That account rep could then plan and implement an outreach campaign targeting those customers. Efficient, well-informed account reps build stronger relationships.
Advertising Directors can set individual performance targets, and track progress of the entire sales team, both individually and collectively, using Contract's built-in functions for managers. Viewing team or individual data is easy, either in Contract or through standard data visualization tools (including Excel). Managers can examine any standard in real time and adjust the course of the sales team accordingly. Performance has never been easier to gauge, as managers have direct insight into actuals at any point during the sales cycle. Of course, Contract's filters and sorting capabilities work at this level as well, allowing managers to build contact lists and campaigns across the team's customers and prospects. Better managers mean better teams and a stronger, deeper reach into the prospect pool.
The Finance Department will find that Contract makes life easier in that it reduces customer orders into individual ad placements that can be billed as a collective. With a couple of clicks all fulfilled ads (or ads meeting any criteria) can be billed at once, invoices generated electronically, and delivered directly to customers according to your company's preferences. Invoice data is then easily and automatically exported into your financial management application. Payment data received against these invoices is also automatically imported into Contract, eliminating manual one-by-one invoice creation, AND double data entry. Efficient financial management means your back office can handle more, with less.
With Contract for Media, Media Publishers will realize the benefit of increases in productivity and efficiency across advertising sales, marketing outreach, and finance. Executive-level performance and data analysis from Contract is provided to senior management either directly through Contract's reporting functions and/or through any number of familiar and easy-to-use data query and analysis tools. Because all of your data is in one place, you'll have a better handle on your company's performance, in real time, at any time. And, of course, an informed Executive Management team is equipped to make the strategic decisions it takes to keep your company on top.
Contact us to schedule a demo or to discuss our integrated solutions.